Sanity is the platform for structured content that lets teams build exceptional digital experiences. Learn more about the Sanity Connect for Shopify app here. “Our partnership and early collaboration on a content app for Hydrogen and Oxygen delivers new potential to Shopify’s customers, the developer community that builds on Shopify and Sanity, and ultimately for the consumers who benefit from better shopping experiences.” "Working with Shopify to uplevel the entire customer journey, from the first interaction to the latest purchase, is a huge step forward in our efforts to help any business to wow their customers with better brand experiences,” said Magnus Hillestad, CEO and co-founder of Sanity. We can’t wait to see how merchants use Sanity to extend custom storefronts built on Shopify with Hydrogen and Oxygen.” “Sanity provides a best-in-class content platform that was designed from day one for exceptional developer experience.
“Working closely with Sanity is a strategic priority for us since having great content capabilities is paramount for merchants to offer great commerce experiences,” said Brandon Chu, VP of Product Acceleration at Shopify.
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Structured content sets content free to be expressed on all channels, breaks it out of silos for easier and faster creation of new experiences, and helps businesses act more quickly as they learn what excites and works for their audiences. Because Sanity treats content as data, it can be programmed, shaped, and authored from a single source of truth. The company serves thousands of global brands such as Burger King, AT&T, Puma, and Unilever. With an emphasis on developer experience, an open-source editor, and an API-first approach, Sanity delivers a customizable and flexible platform to build with, even for the most complex projects. Since its launch in 2017, Sanity has helped brands unlock their content and build remarkable, integrated digital experiences that inspire and delight audiences. This means merchants building completely custom storefronts on Shopify can also deploy immersive product stories with rich media, embed product content on external channels, enable 1-click ordering anywhere on a website, orchestrate promotions to email and social media, and much more. The Sanity Connect for Shopify app, launched last week, was built to operate with Shopify’s headless commerce stack, Hydrogen and Oxygen. Shopify’s investment demonstrates Sanity’s potential and strong fit for Shopify merchants. Synchronize your Shopify data with Sanity in seconds (Graphic: Business Wire)īy joining forces, Shopify and Sanity bring commerce and content together, allowing merchants to tell their stories, inspire their audiences, and flexibly adapt their product information, brand assets, and other content faster than ever.
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